Google is not the only directory. Listings in a wide range of relevant directories can increase visibility on Google. In addition to Google, potential customers use other directories and search engines as well, including other relevant directories like Foursquare, Facebook, Bing, Infobel, Instagram, HERE, Navmii, WhereTo, Factual, Yalwa, Uber and Waze.

Online-visibility is comparable to going to the gym. A one-time listing is like going once; it’s not enough. Not all profiles are continuously protected if they are not checked regularly. With Uberall, content is regularly being checked and updated as part of an ongoing 

Google and your customers know these directories, so you want to make sure you show up when people are searching them for a business like yours.

The more often your business details are cited on different directories and online yellow pages, the more opportunities you have for visibility. Google also considers the quality of data, whether the business details are up-to-date, and how your business reacts to customer feedback when determining its search results.